Jagermeister!

We have a Jagermeister fan out there. This little newspaper clip is announcing the new opening of another Jagermeister restaurant in Copenhagen. The picture shows from left, marketing manager Erik Andersen, Director of Sales Helge Leidicher and restaurateur Villy Lukow Persson. There's no year printed anywhere on the paper but it's looking very close to the '70's based on the managers side burns and suit. Looks like it was a chilly day with those fur hats and coats!

A little Jagermeister history, just for fun.

The term Jägermeister was introduced in Germany in 1934 in the new Reichsjagdgesetz (Reich hunting law). The term was applied to senior foresters and gamekeepers in the German civil service. Thus, when the liquor was introduced in 1935, the name was already familiar to Germans. Curt Mast, the original distiller of Jägermeister, was an enthusiastic hunter.

Translated literally, Jägermeister means "hunt-master", combining Jäger (hunter) and Meister (master, in the sense of an accomplished professional). A free translation would be gamekeeper.

In parts of Germany (Lower Saxony), it is often humorously called Leberkleister (“liver glue”). The humor plays upon the fact that Leberkleister is an exact rhyme with Jägermeister.

The Jägermeister logo which shows the head of a stag with a glowing Christian cross between its antlers, is a reference to the stories of Saint Hubertus and Saint Eustace, patron saints of hunters.

Contrary to an urban legend, Jägermeister does not contain deer or elk blood. Thank goodness!

Jägermeister’s ingredients include 56 herbs, fruits, roots, and spices including citrus peel, liquorice, anise, poppy seeds, saffron, ginger, juniper berries, and ginseng. These ingredients are ground, then steeped in water and alcohol for 2–3 days. Afterwards, this mixture is filtered and stored in oak barrels for about a year. When a year has passed, the liqueur is filtered again, then mixed with sugar, caramel, alcohol, and water. It is filtered one last time and then bottled.

You'll never look at a bottle of Jagermeister the same, will you!